FILA.com eCommerce Design

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In response to the imperative task of harmonizing FILA's eCommerce experience across 23 diverse global regions, we embarked on a meticulous process. The approach was founded on comprehensive internal audits, surveys, and in-depth interviews to formulate a comprehensive brief. This ensured that the revamped site design would seamlessly align with local business needs, content priorities, technical intricacies, and regional rollout strategies.

To execute this  vision, FILA joined forces with Basic Agency  in bringing our unified brand to life. Together, they delivered a modular and cohesive digital experience that resonates across the world.