FILA For Kohl's Accessories

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FILA accessories packaging is designed to immediately grab the attention of Kohl's consumers,  a significant portion of whom are just embarking on their fitness journey. 

Crisp and bold typography quickly informs the functionality. A luminous yet approachable color palette grabs one's attention but is also accessible while forming a visual system for identifying various sizes and tiers of each product. Typographic and graphic elements are seamlessly overlaid upon beautiful and elegantly framed photographic compositions. A subtle bleeding of the various elements around the package nods to the active flow of using the product.