PLR INSTALLMENT #1: PRESENTED BY FILA TENNIS

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Pierluigi Rolando Tennis Collection is designed to capture the essence of the breakthrough vision and style of the brand's original Creative Director, Pierluigi Rolando, the mind responsible for bringing imagination into FILA's sport style.

Built upon the idea of the original tagline of the brand, “creativity in sport," this campaign takes tennis outside the court by way of art, music, and cultural touchpoints. From color-blocked illustrations to curated playlists and beyond, this homage to PLR feels as fresh, hip, and relevant now as the designer's original work did in 1971.

Installment #1 was inspired by the landscape of the Palm Springs, home of the BNP Paribas open where the campaign was launched. Professional Tennis Players John Isner and Timea Babos where the muses for the Art.