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    • Home
    • Reel
    • FEATURED
      • Ideal Image Rebrand
      • Brooks Brothers Holiday
      • PLR Tennis 360 Campaign
      • Hailey for FILA #3
      • Hailey for FILA #2
      • Hailey for FILA #1
      • Falling In Love Again
      • FILAxBrooksBrothers
      • PLR Installment #1
      • FILA For Kohls Packaging
      • FILA Global e-comm site
    • ARCHIVE
      • FILA Style Campaign
      • 50 Years of FILA Campaign
      • PLR Tennis Campaign 2
      • PLR Tennis Campaign 3
      • Performa Editorial 1
      • Performa Editorial 2
      • FILA Global MX Editorial
      • FILA Global UK Editorial
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      • FILA Slides Editorial
      • FILA Disruptor Editorial
      • FILA Prep Editorial
      • FILA Tie Dye Editorial
      • Aloft Hotels Branding
      • BTS Times Square OOH
      • Capital One OOH
    • INFO
      • CONTACT
      • ABOUT
  • Home
  • Reel
  • FEATURED
    • Ideal Image Rebrand
    • Brooks Brothers Holiday
    • PLR Tennis 360 Campaign
    • Hailey for FILA #3
    • Hailey for FILA #2
    • Hailey for FILA #1
    • Falling In Love Again
    • FILAxBrooksBrothers
    • PLR Installment #1
    • FILA For Kohls Packaging
    • FILA Global e-comm site
  • ARCHIVE
    • FILA Style Campaign
    • 50 Years of FILA Campaign
    • PLR Tennis Campaign 2
    • PLR Tennis Campaign 3
    • Performa Editorial 1
    • Performa Editorial 2
    • FILA Global MX Editorial
    • FILA Global UK Editorial
    • FILA Global DK Editorial
    • FILA Global CN Editorial
    • FILA Global US Editorial
    • FILAxChrisBevans Campaign
    • FILA Holiday Editorial
    • FILA [Fake] Fur Editorial
    • FILA Slides Editorial
    • FILA Disruptor Editorial
    • FILA Prep Editorial
    • FILA Tie Dye Editorial
    • Aloft Hotels Branding
    • BTS Times Square OOH
    • Capital One OOH
  • INFO
    • CONTACT
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SS23 HAILEY FOR FILA

FILA  joined forces with Hailey Bieber for the brand’s SS23 global campaign, photographed by Renell Medrano with styling by Bieber herself, alongside Dani Michelle.


Spotlighting key styles from FILA’s new collection alongside archival pieces, the campaign sees Bieber style a range of sweatshirts, vests, oversized pants and jackets, completing the looks with staple bucket hats and FILA footwear. Drawing inspiration from the spirit of the ’90s, the campaign embodies a retro edge, created through the use of collegiate-style pieces merged with contemporary silhouettes. 

Model Hailey Bieber


Executive Creative Director, FILA 

Daniela Del Percio

Photographer / Director Renell Medrano

DP Ben Carey 

Wardrobe Stylist Dani Michelle 

Set Design Two Hawks Young 

Casting Director Barbara Pfister

Sr AD, FILA Greg Woodburn

Graphic Designer, FILA Marissa Rozenfeld


Production The Canvas Agency 

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MORE TO SEE

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FALLING IN LOVE AGAIN

FW21 BRAND CAMPAIGN

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HAILEY FOR FILA #3

SS24 GLOBAL BRAND CAMPAIGN

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HAILEY FOR FILA #1

FW22 GLOBAL BRAND CAMPAIGN

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