FILA unveiled its latest campaign celebrating the iconic Settanta jacket, featuring global brand ambassador Hailey Bieber. The campaign pays homage to a key piece that has bridged the worlds of tennis and fashion since its debut in 1976.
Hailey Bieber, known for her effortless style and global influence, leads the campaign, bringing a modern allure to the Settanta’s rich heritage. The campaign showcases the iconic jacket in various iterations, blending FILA’s Italian craftsmanship with contemporary design elements.
Adding her voice to the campaign, Hailey Bieber shared, “It’s exciting to represent a brand that has such a rich heritage. This collection reimagines the iconic Settanta, and I’m thrilled to help introduce it to a new generation.”