- Home
- Reel
- FASHION
- Brooks Brothers Holiday
- Hailey for FILA #3
- Hailey for FILA #2
- Hailey for FILA #1
- Falling In Love Again
- FILAxBrooksBrothers
- 50 Years of FILA
- FILA Style Campaign
- Mexico City: FILA Global
- Kent UK: FILA Global
- NJ: FILA Global
- Copenhagen: FILA Global
- FILA China: Lookbook
- Mexico: FILA Global
- FILA Holiday
- FILA [Fake] Fur
- FILA Disruptor Bold Slide
- FILA Disruptor Embroidery
- FILA Street Prep
- FILA Tie Dye
- FILA Sporty Chic
BRAND TONE
VOICE OF EMPOWERMENT
We built a unified brand voice that's smart, empowering, bold, confident—and yes, fun. The kind of voice that speaks with medical authority but isn't afraid to have personality.
Our approach was intentional: confront the taboos around aesthetics head-on. We wanted clients to feel seen, supported, and unapologetic about what made them comfortable. We stopped tiptoeing around what we do and started saying it plainly, provocatively, and with confidence.
Our voice balances expertise with edge, giving clients the credibility they need and the empowerment they deserve.
"We don't worry about smile lines, we've got Botox®"
PROMOTIONAL
INSTITUTIONAL
PROMOTIONAL
Prompts quick consumer action—primarily conversion.
EDUCATIONAL
INSTITUTIONAL
PROMOTIONAL
Delivers informative content that informs and empowers confident decision-making.
AWARENESS
INSTITUTIONAL
INSTITUTIONAL
Introduces consumers to our services through benefit-led, solution-oriented messaging.
INSTITUTIONAL
INSTITUTIONAL
INSTITUTIONAL
Builds trust by positioning our organization as a leader in aesthetic treatments.
BRAND REDESIGN
MEDICAL MEETS EDITORIAL
Our refresh brought bold, editorial design—strong typography, unapologetic expression, and a voice that's smart, empowering, and confident.
By pulling cues from lifestyle brands, we struck the right balance between medical credibility and editorial appeal, allowing clients to trust our expertise while experiencing a brand that feels approachable and genuinely relatable.
Every brand element works in harmony to create a cohesive experience across all channels—where editorial sophistication meets bold expression. Strong typography, striking visuals, and confident messaging unite to form a brand that isn't afraid to make statements.
From digital to print to in-clinic touchpoints, every execution feels intentional and unmistakably Ideal Image.
