FILA joined forces with Hailey Bieber for the brand’s SS23 global campaign, photographed by Renell Medrano with styling by Bieber herself, alongside Dani Michelle.
Spotlighting key styles from FILA’s new collection alongside archival pieces, the campaign sees Bieber style a range of sweatshirts, vests, oversized pants and jackets, completing the looks with staple bucket hats and FILA footwear. Drawing inspiration from the spirit of the ’90s, the campaign embodies a retro edge, created through the use of collegiate-style pieces merged with contemporary silhouettes.
Model Hailey Bieber
Executive Creative Director, FILA
Daniela Del Percio
Photographer / Director Renell Medrano
DP Ben Carey
Wardrobe Stylist Dani Michelle
Set Design Two Hawks Young
Casting Director Barbara Pfister
Sr AD, FILA Greg Woodburn
Graphic Designer, FILA Marissa Rozenfeld
Production The Canvas Agency
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