Pierluigi Rolando Tennis Collection is designed to capture the essence of the breakthrough vision and style of the brand's original Creative Director, Pierluigi Rolando, the mind responsible for bringing imagination into FILA's sport style.
Built upon the idea of the original tagline of the brand, “creativity in sport," this campaign takes tennis outside the court by way of art, music, and cultural touchpoints. From color-blocked illustrations to curated playlists and beyond, this homage to PLR feels as fresh, hip, and relevant now as the designer's original work did in 1971.
Installment #1 was inspired by the landscape of the Palm Springs, home of the BNP Paribas open where the campaign was launched. Professional Tennis Players John Isner and Timea Babos where the muses for the Art.
Exec. Creative Director, FILA
Daniela Del Percio
Sr. Art Director, FILA Greg Woodburn
Digital Art Director, FILA Ja Young Kim
Copywriter Hali Narins
Illustrators Craig & Karl
Animation Studio Animade
Pop Up Experience MKG
Photo Credits
Ray Giubilo, Hannah Sider, Salem Mitchel, Will Nichols, Karl Pierre, Ja Tecson, Cole Younger
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